Type: Mobile application (VR)
Platforms: Android, iOS
The app uses virtual reality to present the product of the Zespri brand. However, what makes this App so unique is the presented product – a kiwi fruit. Zespri VR takes users on a virtual journey and shows them the way which this green fruit travels before it hits the shelves. This alternative way of presenting the distribution channel is a perfect way to connect with potential customers on a product-level. Thanks to several language versions to choose from, the App can be used in relations with partners in many different markets.
The primary challenge in this project was the product itself. The key to success of a project like this one is to show the product in a way that attracts customers’ interest while distinguishing (a seemingly simple product - a fruit) it from its competitors.
- Educate the audience
- Distinguish both the brand and the product from its competitors
- Present the product's origin and part of the supply chain
About the client:
Zespri is a kiwi producer and distributor based in New Zealand. More than 2,700 local farmers sell their products on the international markets under the company’s brand name.