Over the last few years, the interest in VR and AR has been growing rapidly. Due to the increasing media attention both technologies receive, they are quite often confused and misunderstood, especially by those who don’t follow the trends that closely. In this article, we will talk about the differences between both technologies and help you make the right choice.
Both augmented and virtual reality can revolutionize the way your company interacts with its clients, completely changing the customer experience. But there are a few fundamental differences which are worth noting.
How Do They Work?
The main difference between VR and AR is in the way we interact with the technology. The AR adds the presence of “virtual” things onto our real world, blending digital components into it. An excellent example of this is Pokémon Go, an app you could not have missed, which allows smartphone users to see and interact with things (in this case, Pokémon themselves), which were not visible to people without the app installed.
By contrast, virtual reality focuses on simulating the whole digital environment. It can be based on the real world, but it doesn’t have to, and it doesn’t need it. Unlike AR, it recreates the whole environment from scratch, allowing spectators to experience the simulated reality as if they were part of it.
Technology and Delivery
The second difference lies in the way both technologies are delivered to the end-user. Nowadays, augmented reality is delivered most of the time with the use of smartphones, laptops, and tablets as well as headsets, such as Microsoft HoloLens. At the same time, the vast majority of VR gets delivered using VR headsets, such as Oculus Rift, and VR glasses, which most of the time require a smartphone to display the content. Both glasses and headsets are often accompanied by hand-held controllers for even better experience.
The Final Product
Probably the most significant difference for every entrepreneur looking to use either of the technologies lies in the outcome. While it’s not always true, typically AR is considered as a perfect choice for areas such as education and training, which work best when both real and virtual components overlap. Such combination can also yield some spectacular results in retailing, significantly enriching the customer experience. For example, some stores allow clients to see the products without opening the packages.
On the other hand, virtual reality is still mostly viewed as a great tool for entertainment, especially because it recreates the entire world. Naturally, this full simulation is often sought in the variety of industries. But because customers are not yet accustomed to it, it’s not that popular. Naturally, that doesn’t mean it cannot be profitable. For example, it can be used in sales to present the product to the customer or present business growth predictions, without the use of any boring charts or PowerPoint presentations.
What’s Your Project?
In the end, the choice depends on what you’re looking for, and the scope of your project. Both AR and VR can be used in almost all industries, and you should base your decision on your business objectives and strategy. For example, both are a great addition to the sales process, enhancing customer experience, as well as manufacturing and product design, allowing to make changes to the yet unfinished products.
To help you make the right choice, and grow your business using the latest technologies, we encourage you to contact us. Tell us about your needs and concerns, and we will help you find something that’ll suit your business goals.